Here are some tips to help convey a clear and concise written message to consumers of intelligence analysis. Writing is a core competency of the intelligence analyst.
If you can’t explain it simply, you don’t understand it well enough.
Albert Einstein
- The bottom line, sometimes referred to as the “BLUF” (bottom line up front), belongs in the first sentence of the first paragraph; the title is an abbreviated version of the bottom line.
- Use active voice.
- Write concisely. Vary the length of your sentences to keep the narrative smooth. Opt for a shorter paper rather than a longer one provided you’ve made your argument.
- Try to avoid repetitive words if synonyms are available; simpler words are generally preferable to complex ones.
- Cut unnecessary words, such as intensifiers like very, really, extremely, and so forth.
- Write objectively.
- Be apolitical; the reader should have no idea of your politics or the politics of your agency.
- It is sometimes helpful to create a PDF of a document as you proofread—this can highlight errors more clearly than proofreading an onscreen document.
- As you proofread, read silently, and then again out loud. You’ll “hear” different things both ways.
- Have a co-worker read your report out loud and take note of sentences he or she stumbles over, which may indicate sections that need smoothing.
- The order of words matter.
- Two (or more) proofreaders are better than one.
- Consider the “newspaper test”; if your (unclassified) report accidentally gets released and lands on the front page of a newspaper (or on a prominent Web site), would there be any wording that might embarrass your agency?
- Use pictures sparingly, if at all. Your words are what matter. Don’t distract from them.
- Graphs and diagrams that support your narrative are helpful.

Excellent blog I recommend to all analysts! I agree with nearly all of the points above, except for the one about using pictures sparingly. I would argue that a good picture cuts down the number of words and, even more importantly, grabs attention of perpetually distracted readers. Is there a negative to this line of thinking?
Hello, Irina,
Photos, illustrations, pictures, and others can surely deliver a message efficiently, so, great point, and I encourage their use in that regard. It’s the “eye candy” variety that analysts probably want to minimize–artwork that offers little value than aesthetics, which is not what you’re talking about. Thank you so much for taking the time to leave a comment and for your kind words!
Patti